Whether you’re a business owner or a marketing professional, you’ve probably heard of the term white-label SEO. However, you may not know what it actually means. Simply put, a company that offers white-label SEO services is one that offers unbranded services to help websites rank higher on search engines such as Google. You might recognize this service by another name—private label SEO. For this service to work correctly, there has to be an involvement between at least two companies that share responsibilities.
Not sure what that means? Perhaps an illustration will help. Let’s say that there is a small, local ice cream company that sells creamy, delicious ice cream. The taste of their product and their reasonable pricing allows them to compete against larger ice cream companies; however, they don’t know how to make their product known. In an effort to improve brand recognition and bolster sales, they hired a marketing agency. The marketing agency helps them with their branding and gets them the right opportunities for exposure. However, they don’t specialise in SEO. To round out their client’s marketing plan, they decide to outsource white-label SEO services. That way, SEO professionals are tasked with improving the online ranking of the ice cream company while the marketing agency gets to focus on whatever they do best.
Why Agencies Should Consider White-Label SEO
There’s one simple reason why white-label SEO shouldn’t be overlooked—it’s a win-win situation. Outsourcing to white-label SEO agency ensures that skilled SEO workers are tasked on improving clients’ rankings. At the same time, the reseller is able to concentrate on maintaining good client relationships and working on other aspects of their marketing strategy.
When you partner with a white-label SEO agency, you can rely on them to take care of your clients’ rank and drive traffic while you concentrate on your core competency. SEO professionals will undoubtedly be able to bring about better results than you would. Why waste time and energy providing a service that you can’t offer as effectively as the experts?
The Benefits of Using White-Label SEO
If you still think white-label SEO firms are nothing but a waste of money, perhaps the three benefits we’ve listed below will change your mind:
1. You’ll be able to take on more clients
Traditional marketing agencies typically hire full-time professionals to provide services to their clients. This means that when you take on more clients, you have to hire more employees. When you work with a private-label SEO firm, however, the entire SEO portion of your service is taken off your plate. That gives you the ability to take on more clients even with the same number of employees. Your SEO firm will take on the growing pains on your behalf.
SEO specialists are trained to drive traffic and improve organic growth using tactics such as creating content, building backlinks, and optimising code. Oftentimes, SEO is the best investment for small companies and large corporations alike because it will drive growth. However, SEO is a long-term investment and lasting results cannot be brought about in a week. It’s crucial to dedicate time and effort to it. This is hard for a traditional agency to provide. Fortunately, by partnering with a white-label firm, you can focus on other aspects of your product knowing that experts are concentrating on your clients’ rankings.
2. You’ll improve your business’s scalability
When you work with a private-label SEO provider, you can expect to drastically improve your business’s scalability. If you offer all of your services in-house, expanding will become inevitable as more names are added to your client list. How do you improve your scalability and make it easier to grow your business? Well, it’s simple! Outsource your SEO tasks to an expert! Since the white-label firm will be handling the time-consuming aspect of the service, your hands will be free to drive sales. With their help, you will be generating more revenue without having to hire specialists in-house.
3. You’ll save a considerable amount of money
The majority of agencies looking to provide SEO services recruit in-house specialists, paying top dollar for their skills. Although an in-house SEO specialist may have a wider range of abilities, the cost to benefit ratio is inferior to what a white-label company can provide. Most white-label companies charge considerably lower prices because they sell their services and not their brand. The lack of branding also means that you can rebrand and sell it at a higher price if you’re a marketing agency looking to expand your services.
When you outsource SEO work to a white-label agency, not only are you generating more revenue, but you reduce expenses within your business by not having to hire full-time specialists. That money can instead be put towards another project or used for expansion.
It’s a win-win situation!
Working with a white-label SEO agency is a fantastic way to offer another service and drive business growth without having to hire specialists. Not only will you be able to take on more clients, but you’ll improve your business’s scalability and save a considerable amount of money at the same time.
When selecting the right white-label partner to work with, consider Ranked. We offer affordable white hat SEO services and pride ourselves on delivering results. Start our free trial today!