67
Top-10 keywords, up from 1
28
Keywords in the top 3
145
Keywords tracked, up from 1
120
Keywords in the top 30
About LabChoice Australia
- Website
- labchoiceaustralia.com.au
- Industry
- Laboratory Supplies
- Location
- Australia
- Client since
- September 2025
LabChoice Australia supplies laboratories with BORO 3.3 borosilicate glassware, durable plasticware, filtration apparatus and lab equipment - precision products trusted by Australian research, pharmaceutical, medical and industrial labs.
They started from a single tracked keyword. Lab supply in Australia is dominated by global distributors with massive catalogs, so a challenger brand has to win the specific searches procurement officers actually type - product by product, category by category.
From week one we built the keyword set out to 145 terms covering every product family, wrote the category and product copy to match, kept the store fully optimized (meta data, schema, page speed, AI-search compliance), and ran weekly content with genuine link outreach. Every page is indexed on ChatGPT, Claude, Gemini and Grok as lab managers start sourcing through AI.
Today 67 keywords sit in Google's top 10 and 28 in the top 3 - 'variable speed tube rotator for laboratory sample mixing' at #1, with the disposable labware, filtration and glassware categories ranking #2 across research, pharmaceutical, medical and industrial variants.
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Same playbook, applied to your site: technical fixes, content, links and tracking - starting at $99 per month.