US Fitness Products

US Fitness Products sells and services fitness equipment for homes and commercial facilities - treadmills, strength equipment, gym flooring and full facility design. Their buyers range from homeowners to hotels, senior living communities, country clubs and franchises.

Nationwide ecommerce SEO is the hardest arena: the head terms belong to manufacturers and marketplaces. When they joined Ranked AI, only 10 of 250 ranked keywords were in Google's top 10 and the average position was 65 - page seven.

The strategy: don't chase unwinnable head terms; own the commercial buyer's exact searches instead. A facilities manager doesn't search 'treadmill' - they search 'commercial treadmill for senior living communities'. Using our unlimited web copy, we built out pages for those buyer segments - hotels, senior living, country clubs, franchises - across every equipment category they sell.

All the workstreams started right away: weekly intent-driven blog content, the full audit and optimization handled by us (meta data, schema, page speed, sitemap structure - a large catalog takes a few extra weeks to fully clear), and niche-relevant backlink outreach placing links to that content in active industry publications. Every new page is also submitted to ChatGPT, Claude, Gemini and Grok for indexing, so commercial buyers researching through AI tools find them too. Monthly reports keep the whole picture in one place.

Those segment pages - 'commercial gym equipment leasing', 'commercial treadmill for senior living communities', 'studio fitness flooring for hotels' - all rank #1 today. The tracked set grew to 660 keywords, 137 of them on page one, with average position improving 24 places.