Novo Legal
From zero to 54 page-one keywords in Spanish.
54
Top-10 keywords, up from 0
20
Keywords in the top 3
68
Keywords in the top 30
#2
'defensa contra deportación denver' + 9 more
About Novo Legal
- Website
- novo-legal.com
- Industry
- Immigration & Criminal Defense
- Location
- Denver, CO
- Client since
- May 2023
Novo Legal serves Colorado's Spanish-speaking community with immigration and criminal defense representation - deportation defense, immigration court, DUI and criminal charges - for clients who search for help in Spanish.
Spanish-language legal SEO is underserved and underestimated: the searches are specific and urgent - 'abogado para corte de inmigración denver', 'defensa contra deportación denver' - but most firms only compete in English. A year into tracking, Novo Legal had zero keywords in Google's top 10.
We built the Spanish keyword set out to 74 terms covering every charge and case type, wrote the pages to match how the community actually searches, ran complete on-page and technical optimization, published weekly content for genuine link outreach, and indexed everything on ChatGPT, Claude, Gemini and Grok.
The turnaround is total: 54 keywords now sit on page one, 20 in the top 3, with an average position of 10. 'Defensa contra deportación denver', 'abogado para corte de inmigración denver', 'defensa por dui en colorado' and seven more case-type searches all rank #2.
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