Reporting and Your Dashboard

Everything we do and everything the campaign produces is visible in your project, updated daily. This page is a tour of where to look.

Performance tab

The Performance tab is the live view of your ad account, with a date range picker at the top right.

• Campaigns: status, objective, budget, impressions, clicks, spend and conversions for each campaign, with totals across the account.
• Ad Groups: the same numbers for each ad group, so you can see which services are pulling their weight, plus the conversation hints each one carries.
• Ads: every ad card with its title, text, image and destination, its review status with OpenAI, and its own impressions, clicks and spend.
• Analytics: delivery by ChatGPT surface, country and device, useful for understanding where your customers come from.

Each row has a pencil, so when a number prompts a change you can make it on the spot. See Reviewing and Editing Your Campaign.

Activity tab

A plain-language log of every change our team made in your account, newest first: hints added or removed, an ad refreshed, a bid adjusted, a budget paced. If you ever wonder what we did this week, this is the answer.

Reports tab

The Reports tab builds a report of your ChatGPT Ads account for any date range: the period's spend, impressions, clicks and conversions with daily charts (and the previous period alongside, if you tick it), the changes our team made, each campaign with its budget, each ad group with the number of conversations it is written for, every chat card with OpenAI's review status, and where the ads showed by ChatGPT surface, country and device. Download it as a PDF, create a link you can share with a colleague, or schedule it to be emailed on a cadence that suits you. If the campaign has not run yet, the report says so plainly instead of showing a page of zeros. Agencies on a white label plan can carry their own branding on every report.

Your project chat and the AI agent

The chat on your project is the quickest way to get a question answered: "how did last week go?", "which ad group is spending the most?", "what did you change on Tuesday?". The AI agent reads your live account data and answers straight away, and our team steps in when a human is needed. Prefer a regular summary without asking? Ask the agent for a report link, or tell it to email you the report every Monday and it will.

What to expect in the numbers

ChatGPT Ads are new, for you and for everyone, so the first weeks are about learning: which conversations produce clicks, which clicks become results, which card people respond to. Expect the cost per result to be higher at the start and to settle as the weekly work takes effect. Judge the campaign on a month, not a day, and on conversions rather than clicks once the pixel is live. If something looks off at any point, ask in the chat; we would rather explain a number than have you wonder about it.