Reviewing and Editing Your Campaign

Nothing in your account goes live without you. Your first campaign is built paused, you look it over, and it only starts spending when you say so. After that you can make many changes yourself from the dashboard, and anything else is one message away.

Reviewing the first campaign

When the campaign is ready (within one to two working days of your brief) we message you in your project chat. Open the Performance tab of your project and the review card at the top shows the campaign in plain terms: the campaign name, where it shows, the budget, the result we optimize for, and each ad card the way it appears in ChatGPT, with examples of the conversations it will show in and OpenAI's review status.

Things worth checking: the hints describe the conversations you want to be part of, the card sounds like you, the image is one you are happy to be seen with, the landing page is right, and the budget adds up to what you planned. Then it is one of two buttons:

• Approve and go live: you are asked once more, then the campaign is switched on in your ChatGPT Ads account. It starts showing once OpenAI has finished reviewing the ad, usually within a day. We confirm in your project chat.
• Ask for changes: opens the AI agent with your campaign ready to edit. Say what to change and it is changed in the paused campaign straight away, then you approve when it reads right.

Prefer the native view? The same campaign sits in your Ads Manager with a Paused status, so you can open it there too. You can also approve by replying in the chat.

Changes you can make yourself

Every row in the Performance tab has a pencil. Use it whenever you want something changed right away:

• Campaign: pause or resume it, rename it, change the budget amount, set a start or end date, and choose the locations it shows in.
• Ad group: pause or resume it, rename it, edit the conversation hints line by line, and change the bidding (fixed bid, maximize clicks or maximize conversions).
• Ad: edit the title and text (with live character counts), swap the image, change the destination page, and pause or resume the ad. An edited ad goes back through OpenAI's review before it shows again.

Your changes apply to the live account straight away, and you can see them in your Ads Manager. If you change something on purpose, drop us a line in the project chat so our weekly work builds on it; if you would like our view before you change it, ask and we will tell you what we would do.

Asking us for changes

For anything bigger, or if you would simply rather we did it, open your project chat and say what you want. Examples:

• "Add our emergency call-out service as its own ad group."
• "Stop appearing in conversations about commercial work."
• "Try a new image for the kitchen ad, something warmer."
• "Send the clicks to our new /booking page."
• "Pause the campaign for two weeks while we are closed."

The AI agent reads the request against your campaign and proposes the exact change. Before launch, while the campaign is paused for your review, confirmed changes are applied straight away so you can approve a version you are happy with. Once the campaign is live, confirmed changes go to our team, who review and apply them, usually within one working day. Either way you see the result in the Activity tab of your project.

Budgets

Your monthly ad budget comes from the brief. You can change the campaign's budget amount yourself with the campaign pencil, or ask in the chat and the team adjusts it for you. If a bigger budget moves you past your plan's managed-spend limit, we will say so and suggest the right plan. Your ad spend is billed by OpenAI to your own account; the plan fee does not change with it.

Pausing and restarting

Use the campaign pencil to pause or resume, or ask in the chat. Everything stays in place while paused, and resuming does not need a new review unless the ads were edited.

Where to see what happened

• Activity tab: every change our team made, in plain words, newest first.
• Ads Manager: your account's own view of the campaign, its status and its spend, including the changes you made yourself.