Google Ads Service Overview

Our Google Ads service is done for you. You connect your Google Ads account, tell us about the campaign, and our team builds, launches and runs it inside your own account. You keep full ownership of the account and the data; we do the work and you watch the results in your dashboard.

One monthly fee covers the management. Your ad spend is paid to Google directly, at whatever budget you set.

What we do

• Build the campaign: keyword research, tight ad groups, ad copy and extensions, negative keywords, location and device settings, all created as a paused campaign in your account so nothing runs before you have seen it.
• Launch it when you say so: you review the campaign in your dashboard or in Google Ads, reply in your project chat, and we turn it on.
• Optimize every week: search terms, negative keywords, bids and budget pacing, match types, ad tests and audiences, adjusted on performance. A specialist reviews every change before it is applied.
• Protect the account: Google's automatic "recommendations" that raise spend are switched off, and we watch the change history for changes made outside our team.
• Track results: conversion tracking for the result you care about (calls, forms, bookings, purchases or sign-ups), so the account optimizes toward real outcomes, not clicks.
• Report and support: a live dashboard, a monthly report, and our team in your project chat alongside the AI agent.

How it starts

1. Add the project. Pick Managed Ads, then Google Ads, choose a plan and add a card. Every project starts with a seven-day free trial.
2. Connect your account. Sign in with Google and pick the account. That is all the access we need; there is no account ID to send us and nothing to accept on your side. See Connecting Your Google Ads Account.
3. Send us the brief. Budget, where the ads should show, what to promote, what you do and what counts as a result. Press Send the brief to our team and we get to work.
4. Review the campaign. Within one to two working days your first campaign is built and sitting paused in your account. We message you in your project chat, and the review card on your Performance tab shows it in plain terms.
5. Go live. Press Approve and go live on the card, or Ask for changes and the AI agent changes the paused campaign straight away. Nothing spends until you approve.

What happens every week

Once the campaign is live we work on it every week. Search terms that waste money become negative keywords, bids and budgets are paced against your monthly budget, ads are tested against each other and the weaker ones retired, and the settings that quietly cost money (broad match, "interest" location targeting) are kept off. Optimization & Maintenance covers this in detail.

You see every change in the Activity tab of your project, and in the Change History inside Google Ads.

Timelines to expect

• Free trial (7 days): account connected, brief sent, first campaign built and reviewed by you.
• First two weeks live: close monitoring and daily checks for wasted spend, spam and tracking problems.
• Every week: optimization and maintenance, with the changes listed in your Activity tab.
• Every month: a report on your dashboard and by email, and the budget review for the month ahead.

Changing things

Anything about the campaign can be changed by asking in your project chat: a new service to promote, a location to add or remove, copy you would like reworded, a landing page to switch. The AI agent proposes the change and our team applies it inside your account. Budget changes are handled by the team directly. See Reviewing and Editing Your Campaigns.

If you would rather make changes yourself, we can send you a monthly document of recommendations instead of working inside the account. Just let us know.