Content articles from the Ranked AI team.
Attracting customers to your brand is at the heart of pull marketing. Pull marketing, when done right, makes your push marketing more efficient; here are examples of content you can use in pull marketing.
There’s no such thing as an original idea, as the saying goes, but leveraging that is not a bad thing at all. Here's what to know about repurposing content.
If you want top-quality output, you need to put in the hours. Here are five reasons why publishing less might be better for your brand.
One of the things you have to decide during content planning is whether you'll focus on short- or long-form content. Here are things you should know about both.
One of the first things a teacher discusses in a formal writing class is the concept of 'show, don't tell.' Is it good writing advice for copywriters?
Some struggles are common to new bloggers, like finding ideas or getting over their fear of making mistakes. Read on to learn how you can solve these!
Systems thinking is a disciplined approach to solving problems and working through tasks. Here are five aspects of content marketing that would benefit from a systems approach.
When you create tangential content, you could boost engagements and brand awareness. Here are things to consider when writing tangential content for your brand.
Measuring performance is a vital aspect of any content marketing program. Here are things to ask when evaluating the KPIs you have set.
Sounding knowledgeable demonstrates your expertise; however, sounding human helps you retain readers. Read on for tips on writing conversationally.
Often, understanding readers takes up more time than writing social posts or blog articles. Here are tips to help you create content for your target market.
All marketers struggle with knowing their audiences and tapping into their desires. Here are some tips that could help them produce relevant content.
Tone of voice tells people a lot about your company. Here are a few reasons why your copy needs to have a consistent tone and how to get your tone right.
SEO can be rather tricky and novices can easily fall prey to a handful of common SEO mistakes. That’s why we think it's best to work with us. Every team member working on your SEO goals has a deep understanding and knowledge of these common SEO mistakes. When working on your website, they’ll do what it takes to keep you on the right track.
A good call to action moves visitors smoothly from one portion of your funnel to the other. Here is closer look at different CTAs and how to incorporate them in your campaigns.
Your choice of indicators depends on how much you know your audience and the industry. Here are vital KPIs for B2Cs, B2Bs, agencies, and publishers.
Branded results don't belong to you. Since they contain your business name, you should still know what appears on these pages. Here are things to keep in mind.
No matter the type of marketing you do, keyword research helps you gain a foothold online. Here are some ways it accomplishes this.
A swipe file helps you activate your creativity and tap into tropes and themes that have worked for other brands. Here's what you should know when building one.
Content writing builds trust, drives traffic to a website, and increases conversions online. Here is a closer look at why you need high-quality content in marketing.
With topic clusters and pillar pages, you'll have more organized blogs and channels. Here are things to know about including these in your marketing strategy.
The headline is one of the essential parts of an article, but the introduction is just as crucial. Here's how to get unstuck writing the first paragraph!
Boring niches don't exist. If you are writing for a hyper-focused business blog, here are tips that could help you write better content for your brand.
The best marketing messages make people feel like the enterprise knows them. Here are pointers for figuring out how to write with your audience in mind.
