The challenge: increasing scale on key target keywords while maintaining low bounce rates & conversions
BigCommerce is driven by one goal: helping businesses thrive online.
BigCommerce prides itself on being a forward-thinking company, experimenting with different business models, working styles, new technologies and strategic partnerships. To keep pace with the speed of change in the e-commerce space, it was clear they had to quickly scale up their SEO while maintaining a strong focus on low bounce rates & conversions.
BigCommerce set out to find a unique SEO solution that would strengthen their ranking & authority as a trusted, innovative and agile solution for businesses that are looking to sell online.
The solution: a unique opportunity to scale their SEO
With this goal in mind, BigCommerce began to consider Ranked not only as an SEO solution, but as a strategic partner. Ranked has the scale to see how to rank across different markets & geographic areas through content - with this in mind, Ranked worked with their marketing team to achieve significant growth on both competitive and longtail keywords.
By working with Ranked's content specialists, BigCommerce was able to target small businesses directly through a dedicated blog category that resulted in acquiring customers that are difficult to target through traditional advertising methods.
As a result, BigCommerce was able to achieve:
- Considerable growth on target keywords
- Ranked across multiple geographical locations.
- Significant bounce rate improvement.