ChatGPT Ads Service Overview

ChatGPT Ads are ads that appear inside ChatGPT conversations. When someone asks ChatGPT about the kind of thing you offer, a small card with your title, a line of text, an image and a link can appear alongside the answer. Our service is done for you: you connect your ChatGPT Ads account, tell us about the campaign, and our team builds, launches and runs it inside your own account.

One monthly fee covers the management. Your ad spend is paid to OpenAI directly, from your own ad account, at whatever budget you set.

How ChatGPT Ads differ from search ads

• No keywords. Instead of bidding on search terms, each ad group carries context hints: plain descriptions of the conversations where your ad is useful ("someone asking how to fix a leaking water heater in winter"). ChatGPT matches conversations to those hints.
• One ad format. The ad is a chat card: a short title, up to a sentence of text, one image and the page it links to. Writing and picturing that card well is most of the craft.
• Reviewed by OpenAI. Every new or edited ad is reviewed by OpenAI before it can show. We handle the review process and tell you if anything is held up.
• Simple bidding. A campaign optimizes for clicks, impressions or conversions, with a daily or lifetime budget. Conversion bidding needs the measurement pixel on your site, which we set up with you.

What we do

• Build the campaign: the conversations it should appear in, the ad card (title, text, image, destination page), the budget and bidding, created paused in your account so nothing runs before you have seen it.
• Launch it when you say so: you review the campaign in your dashboard or in your Ads Manager, reply in your project chat, and we turn it on.
• Optimize every week: the conversation targeting is refined on what actually produces results, the ad copy and image are refreshed, bids and budget are paced. A specialist reviews every change before it is applied.
• Track results: the ChatGPT measurement pixel and the events that matter to you (leads, bookings, sign-ups, trials, subscriptions, purchases), so the campaign can optimize toward real outcomes.
• Report and support: a live dashboard with campaigns, ad groups, ads and delivery analytics, and our team in your project chat alongside the AI agent.

How it starts

1. Add the project. Pick Managed Ads, then ChatGPT Ads, choose a plan and add a card. Every project starts with a seven-day free trial.
2. Connect your account. Paste an API key from your Ads Manager, or invite us to the account and we connect it for you. See Connecting Your ChatGPT Ads Account.
3. Send us the brief. Budget, where the ads should show, what to promote, what you do and what counts as a result. Press Send the brief to our team and we get to work.
4. Review the campaign. Within one to two working days your first campaign is built and sitting paused in your account. We message you in your project chat, and the review card on your Performance tab shows it in plain terms.
5. Go live. Press Approve and go live on the card, or Ask for changes and the AI agent changes the paused campaign straight away. Nothing spends until you approve.

What happens every week

Once the campaign is live we work on it every week: hints that bring the wrong conversations are removed and new ones added from what is converting, the card is tested with fresh titles, text and images, and spend is paced against your monthly budget. You see every change in the Activity tab of your project.

Timelines to expect

• Free trial (7 days): account connected, brief sent, first campaign built and reviewed by you.
• Launch: OpenAI reviews the ad before it can show; we keep you posted in the chat.
• Every week: optimization and maintenance, listed in your Activity tab.
• Every month: a look back at results and the budget review for the month ahead.

Changing things

Anything about the campaign can be changed by asking in your project chat: a new service to promote, a conversation to stop appearing in, a different image, a new landing page. The AI agent proposes the change and our team applies it inside your account. Budget changes are handled by the team directly. See Reviewing and Editing Your Campaign.