Reporting and Your Dashboard

Everything we do and everything the campaign produces is visible in your project, updated daily. This page is a tour of where to look.

Performance tab

The Performance tab is the live view of your account, with a date range picker at the top right.

• Campaigns: spend, impressions, clicks, conversions and cost per conversion for each campaign, with totals across the account.
• Ad Groups: the same numbers one level down, so you can see which services are pulling their weight.
• Keywords: every keyword with its match type, clicks, cost and conversions, which is where the weekly negative-keyword work shows up.
• Analytics: performance by device, location and time, useful for understanding where your customers come from.

Activity tab

A plain-language log of every change our team made in your account, newest first: a negative keyword added, a bid adjusted, an ad retired, a budget paced. If you ever wonder what we did this week, this is the answer. Google's own Change History inside Google Ads shows the same edits from Google's side.

Reports tab

At the end of each month a PDF report is generated for the project: the month's results, how they compare with the month before, and the work behind them. You can download any month from the Reports tab, and schedule the report to be emailed to you or a colleague on a cadence that suits you. Reports can carry your own branding if you are an agency on a white label plan.

Your project chat and the AI agent

The chat on your project is the quickest way to get a question answered: "how did last week go?", "which keyword is costing the most?", "what did you change on Tuesday?". The AI agent reads your live account data and answers straight away, and our team steps in when a human is needed. Prefer a regular summary without asking? Tell the agent to send you one every Monday and it will.

What to expect in the numbers

The first two weeks of a new campaign are a learning period: Google is finding out which searches convert, so cost per result is usually higher at the start and settles as the weekly optimization takes effect. Judge a campaign on a month, not a day, and on conversions rather than clicks. If something looks off at any point, ask in the chat; we would rather explain a number than have you wonder about it.