Connecting Your Google Ads Account

Your campaigns run inside your own Google Ads account. We connect to it once, during setup, and that connection is how our team builds and manages everything. There is no account ID to send us and no manager link to accept.

Connecting

On your project's setup page (or later under Settings -> Google Ads), click Connect Google Ads. You are sent to Google to sign in, then back to your project with a list of the Google Ads accounts that login can access. Pick the account the campaign should run in and you are done.

If you manage several accounts, choose the account itself, not a manager account. If the account you want is not in the list, sign in with the Google login that owns it and try again.

What the connection gives us

• Building and managing campaigns in that account: campaigns, ad groups, keywords, ads, extensions, negatives and settings.
• Reading performance data for your dashboard, reports and weekly optimization.
• Conversion tracking set-up: creating conversion actions and importing Google Analytics conversions.

What it does not give us: access to your Google account itself, your password, your billing details, or any other Google product. You can see everything we do in the Change History inside Google Ads, and you can remove the connection at any time.

Billing in Google Ads

Ad spend is paid to Google from your account, so Google needs a payment method on the account before a campaign can serve. We build the campaign either way, but it cannot go live until billing is set up in Google Ads (Billing -> Payment methods). If you are not sure whether it is, ask in your project chat and we will check.

Don't have a Google Ads account yet?

Create one at ads.google.com with the Google login you want to use, skip Google's guided campaign setup if it offers one (we build the campaign), add a payment method, then come back and connect. If you get stuck, say so in your project chat and we will walk you through it.

Google Analytics (optional)

The second setup step connects Google Analytics. It is optional, but if your site already measures leads or sales there, connecting it lets your campaigns optimize toward those results from the start. Conversion Tracking explains how that fits together.

Changing or removing the connection

Under your project's Settings -> Google Ads you can switch to a different account or disconnect. Switching accounts moves our work to the new account from then on; it does not copy campaigns across. If you disconnect, we can no longer see or manage the account, so let us know first if there is something we should pause or finish.