Reviewing and Editing Your Campaigns

Nothing in your account goes live without you. Your first campaign is built paused, you look it over, and it only starts spending when you say so. After that, any change you want is one message away.

Reviewing the first campaign

When the campaign is ready (within one to two working days of your brief) we message you in your project chat. Open the Performance tab of your project and the review card at the top shows the campaign in plain terms: the campaign name, where it shows, the daily budget and what that is per month, the result we optimize for, and the ads themselves the way a searcher would see them, with the keywords each ad group covers.

Things worth checking: the services and locations match what you sell and where, the ad copy sounds like you, the landing pages are the right ones, and the budget adds up to what you planned for the month. Then it is one of two buttons:

• Approve and go live: you are asked once more, then the campaign is switched on in your Google Ads account and starts showing today. We confirm in your project chat.
• Ask for changes: opens the AI agent with your campaign ready to edit. Say what to change and it is changed in the paused campaign straight away, then you approve when it reads right.

Prefer the native view? The same campaign sits in Google Ads with a Paused status, so you can open it there too. You can also approve by replying in the chat.

Asking for changes

Open your project chat and say what you want. Examples that work well:

• "Add our emergency call-out service as its own ad group."
• "Stop showing ads in Sacramento, keep the rest of the Bay Area."
• "Change the headline about free quotes to mention same-day quotes."
• "Send the plumbing ads to our new /plumbing page."
• "Pause the Display campaign for now."

The AI agent reads the request against your campaign and proposes the exact change. Before launch, while the campaign is paused for your review, confirmed changes are applied straight away so you can approve a version you are happy with. Once the campaign is live, confirmed changes go to our team, who review and apply them, usually within one working day. Either way you see the result in the Activity tab of your project and in Google Ads' Change History. Bigger requests (a new campaign type, a restructure, a new market) go to the team; we come back to you in the chat with a plan before building.

Budgets

Your monthly ad budget comes from the brief. To raise or lower it, ask in your project chat and the team adjusts the campaign budgets to match; budgets are never changed by the AI agent on its own, and Google's automatic "raise your budget" recommendations are switched off on every account we manage. If a bigger budget moves you past your plan's managed-spend limit, we will say so and suggest the right plan.

Pausing and restarting

Ask in your project chat to pause a campaign, an ad group or the whole account, for a holiday, a stock problem or anything else. Restarting is the same message in reverse. Everything stays in place while paused.

Making changes yourself

It is your account, so you can edit anything in Google Ads directly. If you do, drop us a line in the project chat so we know the change was yours: our weekly checks watch the Change History for edits made outside our team, and we would rather not undo something you meant.

Where to see what we did

• Activity tab: every change our team made, in plain words, newest first.
• Google Ads -> Change History: Google's own log of every edit in the account, including ours.
• Monthly report: the month's results and the work behind them, on your dashboard and by email.