Content Writing Basics: Why Title And H1 Tags Matter In SEO

February 15, 2023
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Writing for the internet involves thinking of your text in parts. Each component—title, text, headers, images, links, captions, and meta description, among others—contributes to your SEO. Your position in search results pages changes according to how relevant or valuable the algorithm sees your content. The algorithm's rankings consider all of these parts and assign weights to each.

One of these components is the H1 tag. Typically, this tag is the first header on a page. Here are things writers should know about the H1 tag and why it is vital to create a user-friendly one.

What Is The H1 Tag And What Is Its Purpose?

The first header tag on your page is the H1 tag. It is the title of the blog post or the landing page you are writing. This tag is in a different format than the rest of your page tags. Equating the page to a book trilogy, the H1 would be the entire series' name. Then, the H2 tags would be the titles of the individual books, the H3 would be the titles of chapters, and so on. H2 and onwards describe subpoints of increasing specificity.

Are The H1 And Page Title Tags The Same?

Sometimes, H1 tags and page titles are the same. However, this is not always the case. The title tag is the one that SERPs show, and it is the main heading of the snippet of your page. It is not part of your actual page's layout, but it is in the browser title. Meanwhile, the H1 tag is the one users see when they browse or read.

Title tags are a significant signal to search engine crawlers since they use these to determine a page's content. To maximize your on-page SEO, though, you should try to improve both.

What Should I Do To Optimize H1 Tags?

Optimizing a page goes beyond writing good articles and doing keyword research—your title and headers matter, especially since they affect SEO as well. In many content management systems like WordPress, the H1 and page titles are the same. You won't get a penalty if you have the same page title and H1 headings. Here are other things you could do to optimize your H1 tags.

1. Use The Keywords You're Targeting

As much as possible, the title tag and headings should have your target keywords. If you are using a different H1 and title, you can have the primary keyword in the title and a related one in the H1. Keep away from black hat practices like keyword stuffing, though, since these will not help your rankings improve.

2. Keep Headings Short And Simple

Ideally, keep your headings shorter than 60 characters. Titles that are longer than this might get cut off when they appear on search engine results pages. If you need to have a lengthy description of your title, you can use a short, snappy heading and provide more context in your article's meta description.

Besides ensuring SEO-friendliness, short headings also help readers. People appreciate straightforward titles since they are probably reading articles on the go, in between other tasks. If your title is vague, on the one hand, or complicated, on the other, they might not click it.

3. Use Headings In A Hierarchical Manner

Writers should keep the rules of outlining in mind when choosing headings for a page. The H1 should be on top, followed by H2, H3, and onwards. Having a hierarchical arrangement for the tags allows search engines to crawl the document quickly. It also lets humans locate the information they need without trouble.

4. Match The H1 Tag To The User Intent

Your readers should be your primary concern when you write and optimize articles. If the H1 or any part of your page does not match user expectations, they might leave without reading your content. Not only is this harmful to your SEO, it is also bad for your reputation. Make sure you set users' expectations well for what they will read.

How To Use Other Types Of Tags

These best practices for H1 tags apply to H2, H3, and so on. What matters for algorithms and human users alike is structure. Keeping your web content organized will help you keep readers on the page and allows people to quickly refer to passages they need to cite from your content.

When using tags, also keep in mind that less is more. You don't need to include all possible types of headers in the article you're publishing. Look at the information you are presenting and format the text in a way that offers readers (and algorithms) a logical way through the page.


Optimizing your page involves many things beyond choosing the best words for your articles. H1 and title tags, though small, contribute significantly to your SEO. When you pay attention to these details, you ensure that your content stays both reader- and search engine-friendly.

Hone in on what matters and build a strong online presence with Ranked. We have everything you need to scale your SEO and rank effectively across multiple markets. Book a call with our team or activate your account today!