Local Search Engine Optimization (SEO) is an effective method for brands to increase website visibility to audiences within their industry. This strategy involves local targeting, which keeps optimization focused on a specific area/s. Doing so will provide brands to cater to a more targeted audience, ensuring their greatest efforts are being put towards those most likely to generate financial returns in the future.
In this article, we will share five benefits of implementing local SEO for your business amid COVID-19:
1. It increases site traffic
Your competition will be competing for prime spots on organic Search Engine Results Pages (SERPs), which means snagging a spot is going to be tough. Keep in mind that few people check out what the second page of the SERPs has to offer. For this reason, if your site isn’t ranked on the first page and as close to the top as possible, your site visibility will suffer. This is where local SEO becomes helpful.
When you target locally, you don’t have as much competition and will be competing for a spot on the first page and the Maps 3-pack. When people are looking for local businesses, they tend to click on the first three results. If your efforts pay off, it’s going to be you!
2. It allows you to stay competitive with other local businesses
If someone in your local area searches for your product or service, then your business will likely show up along with other companies. If you aren’t using local SEO, you won’t even have a chance to fight for attention and will miss out on many opportunities for growth.
3. It helps you gain more reviews
Reviews are crucial in today’s digital age. Consumers have become more mindful when shopping online and typically perform research before deciding to purchase a product or service. Your reviews will serve as social proof for your clients, aiding in their decision-making process.
When you use local SEO, you will be able to encourage local shoppers to recommend a business, and shoppers love to do that! If someone finds your business on local search and they see a number of good and quality reviews, it’s more likely that they will shop there and spread the word if they have a good experience with your business.
4. It helps you save more money on advertising
Mobile users naturally click the “near me” option when searching for a specific business, especially for one in their locality. If you’re high in rankings, you can save more money on advertising because you will no longer need to spend as much on social media campaigns or physical flyers. A proper local SEO strategy is cost-effective and will deliver a higher return on investment in the long run.
5. It helps you gain more exposure in local business directories
When your website is optimized for local SEO, you will have higher chances of appearing in local directories where people can search for your services and leave reviews. Having your business in local directories will further boost the credibility of your brand while also boosting your organic rankings.
Local SEO is an effective strategy for most businesses today, especially during the COVID-19 pandemic. With proper implementation, you can expect to enjoy higher rankings on local search results, which will also have an influence on your organic rankings. Follow these tips to help your business reach success!
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