In this digitally-oriented world where consumers worldwide rely on the internet for information, search engine optimization (SEO) plays a pivotal role in helping brands increase their visibility by ranking on search engines like Google, Yahoo, or Bing.
The importance of SEO has never been so apparent now that countries across the globe are under quarantine to curb the spread of the COVID-19 outbreak. With foot traffic no longer generating sales, organic traffic is ever so crucial.
In a time where digital marketing solutions remain the most stable form of maintaining engagement, SEO serves as a lifeline that can keep your company afloat during this economic unrest. To that end, here are some ways to enhance your ranking for COVID-19 related content:
Tip #1: Research Coronavirus-Related Keywords
Now that the coronavirus pandemic is affecting nations across the world, search trends are rapidly exploding. These are divided into evolving topics or niches, all of which are related to coronavirus and its impact on society.
With that in mind, searching for coronavirus-related keywords that suit your business is critical to increasing the relevance of your website. “Telemedicine,” for instance, could be an excellent keyword for the medical industry.
Even non-essential businesses can still engage their target audience by finding a way to fit into the conversation. Long-tail keywords like “What is Coronavirus?” may not rank well compared to higher-ranking medical websites, but focusing on educational topics on how to weather the storm as a B2B business may be more relevant to your field.
Tip #2: Create a Page Dedicated to Coronavirus Content
In addition to including coronavirus-related keywords, you can improve business visibility by dedicating a page to relevant content. Depending on the nature of your business, consider an inspiring blog on how to increase productivity at home or educational infographics for businesses.
Tip #3: Match Your Content According to How It Impacts Your Target Audience
The most important factor to consider when planning your content is how the pandemic has affected the lives of your target audience. Knowing whether they are forced to work remotely or are part of the essential workers can make all the difference in curating content that can genuinely benefit their needs.
The Bottom Line: How Does SEO Matter for “Essential” vs. “Non-Essential” Businesses During the Pandemic?
Since communities are under lockdown due to the coronavirus, various aspects of the economy are experiencing the impact in different ways. Essential companies—which provide all the necessities consumers currently need—are likely seeing an uptick in traffic for their website.
Non-essential businesses, on the other hand, may experience a serious decline. However, integrating SEO can help both sides of the coin. For one, ranking high for essential services means your website can stand out from your competitors. Meanwhile, reaching top pages on search results for non-essential companies means that you can still get clicks, no matter how few.
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