All marketers want one thing—for people to listen to their message. However, in today's saturated digital landscape, you'd have to create an incredibly compelling story or distinguish yourself in some way to get people's attention.
When people find your posts compelling, they'd naturally want to hear more. They'll subscribe to you, bookmark your page, and want to know what you have to say. Here are some tips that can help you create the kinds of posts that will make people hang on to your every word.
Always Remember Your Blog's Purpose
You started a blog for a reason—maybe you wanted to inform your audience, change people's lives, or even entertain them. If your post does not contribute to that primary goal, think twice about posting it. You might want to rework it to reflect your original intentions for the blog.
Get Good at Writing Headlines
Whether you like it or not, people read posts based on their headlines. Great headlines can help your posts stand out in news feeds and be intriguing enough to cause people to click. Meanwhile, poorly-written headlines will get your post lost in the shuffle. Note that "good headline" does not mean clickbait—be sure that your article delivers what you promise in the title!
Write for a Specific Person
Before sitting down to write, visualize someone you know, a person who represents your ideal audience. Don't think of the strangers who could read your post—write for the one person you know would benefit from it.
When you have a reader in mind, it helps you personalize your content. Your audience also gets the impression that your writing is especially for them, making your brand more approachable.
Ensure that Your Posts Are Visually Appealing
People today are more discerning about things like user experience and websites' visual appeal. People won't put up with slabs of text on the screen—you'll need to ensure that there's an image or two to make your articles more inviting. If possible, create infographics of your posts as well—this will make your content more shareable, especially on image-reliant websites like Instagram and Pinterest.
Let People Know What You Think
You must post facts and quantifiable information. It's what will make you authoritative. However, if you inject your personality into your post, you'll attract more people and become someone your audience looks forward to.
Let people know you through your opinions—state how you think about the crucial issues in your field. When you bring opinions into your post, you differentiate yourself from others in your niche.
If staying objective is essential in your line of work, you can make your content uniquely yours by including examples and case studies from your experience.
For instance, if you have a store selling shoes, your blog posts don't just have to be about the latest trends or how to wear pieces from your collections. You can write about which styles you like best and why they are your favorites.
Get Rid of Fluff in Your Articles
While your posts should have hints of your personality, you don't want it to dominate your piece. Before publishing, go over the article with an editing mindset and eliminate things that do not add value. Only include anecdotes, quotes, and examples that benefit your audience.
Another advantage of removing "fluff" from your posts is that you ensure they are scannable. Even if all marketers want their audience to read their posts from start to finish, not all people do that online. Most people read the headline, stop at paragraphs or headers that interest them, and move on to another article.
Make it easy for people to scan your articles, and they'll likely come back. Use bullet points, subheadings, and other techniques that will help them find the parts most important to them. They'll probably skip through parts of your articles, but they will likely read more posts.
Be Sincere When You Write
You need to demonstrate that you care about what readers have to say—otherwise, why would they? It's awful to read a post where you just know that the author does not believe in what they're saying. Show people that you're passionate about what you're writing—talk about details, make comparisons, and get them excited about the topic. Showing your enthusiasm about the topic is not a bad thing—it's actually welcome!
Ask People to Act on the Information They Get
After helping readers with the topic, you need to channel their energy. Don't just get them excited for nothing; their enthusiasm will quickly wane if you do this. Towards the end of your posts, put a call to action or CTA. This is a short paragraph, no longer than five sentences, which asks the audience to respond in one way or another.
The action could be as simple as following the company's social media page or commenting on a blog post. Conversely, it could be a "bigger" task, like buying the products advertised, subscribing to the business, or signing up for a service. Don't end an article or a post without providing a call to action, no matter how small.
Always Look for Ways to Improve
Writing is like any other activity. The more you practice, the better you'll become. When you keep writing, you'll improve—but only if you're conscious of the things you're doing well and the things you need to change.
One way to keep improving is by reading. People who read develop empathy and an extensive vocabulary, building blocks in becoming an effective communicator. If you want people to listen to you, you should first learn their context. Read their books, listen to their podcasts, and watch their shows, so you know how to relate with them.
When you're advertising a product or service online, you're going up against other businesses, not to mention content creators and entertainers. Your posts have to do more than provide the features or benefits of your product; they have to connect with your audience.
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