A good CTA should be specific, actionable, and easy to understand. It should also be relevant to the page it's on and to the user's needs.
Your CTAs are the most important part of your online business. They should be eye-catching and create a sense of urgency. Each CTA should directly ask your visitors to take action on the product or service they are interested in.
This means that your CTAs should be given the same level of care and attention as the rest of your website design.
What is a Call to Action in Marketing?
A call to action is a piece of content that urges an audience to take a specific action. It could be an image, a sentence, or a paragraph, but its purpose is always to spur an immediate response from the reader.
A call to action is effective when it's short, specific, and easy to follow. The best calls to action are also relevant to the audience and align with the overall goal of the marketing campaign. As such, it’s crucial that you choose the right type of CTA for a specific campaign.
Why Does Your Business Need a Call to Action?
Calls to action are essential for driving conversions and generating leads. They help businesses close the gap between awareness and action by providing a clear and concise path for customers to follow.
Calls to action also create a sense of urgency and encourage customers to take action while they're still interested. If a call to action is placed at the end of a piece of content, it can prompt readers to take the next step before they lose interest or forget about the offer.
7 Simple but Effective Call to Action Strategies
There are many ways to create a convincing call to action. However, there are seven strategies that are particularly effective.
1. Highlight free trials
People will leave your site if you want them to buy right away. Instead, in your call to action, provide limited-time free trials.
When unlocking sophisticated features, free trials allow users to acquire a feel for your product and persuade them to subscribe.
However, there should be a time limit for free trials. This creates a sense of urgency in consumers, especially if they have previously appreciated your goods.
Typical free trial durations for software range from 7, 14, and 30 days to three days for mobile applications.
However, don't be scared to explore with longer trial durations. People enjoy music, hence Spotify Premium provides a 3-month trial period. It's a substantial period for consumers to fully experience Spotify's sophisticated features and unrestricted music streaming.
2. Present a Problem, Then Offer a Solution
If you want to write an effective CTA, start by presenting a problem that your target audience is facing. Once you’ve done that, offer a solution to that problem.
For example, let’s say you’re a web designer who specializes in creating websites for small businesses.
Your CTA could look something like this:
“Are you tired of your website not getting any results? Let me help you create a website that actually works.”
3. Use a Strong Command Verb to Start Your CTA
When it comes to CTAs, the verb you use can make a big difference.
Instead of using a weak verb like “click here,” use a strong verb that tells the reader exactly what you want them to do.
Some examples of strong verbs you can use in your CTAs include:
4. Make Your CTA Stand Out From Other Site Elements
If you want your CTA to be effective, it needs to stand out from the other elements on your website.
One way to do this is to use a contrasting color for your CTA. For example, make your CTA red if your website is mostly blue.
Another way to make your CTA stand out is to use a different font. This will help your CTA really pop and grab the reader’s attention.
5. Leverage Social Proof
Social proof is the best way to leverage the power of social media to your advantage. You can use it to create trust, drive conversions, and even improve your brand reputation.
When it comes to social proof, there are three main types:
Expert social proof: This type of social proof comes from experts in your field. It can be in the form of testimonials, reviews, or even case studies.
Celebrity social proof: This type of social proof comes from celebrities or other well-known figures. It can be through endorsements, social media posts, or even interviews.
User social proof: This type of social proof comes from your existing users. It can be in the form of user reviews, testimonials, or even social media posts.
The best way to leverage social proof is to use a combination of all three types. This way, you can create a well-rounded social proof strategy that will drive conversions and improve your brand reputation.
Social proof is the best way to show that you can be trusted. When you use social proof, you are more likely to persuade your visitors to take action.
The best way to use social proof is to show your visitors that other people have taken the same action. You can do this by showing customer testimonials, case studies, or by displaying social media feeds.
6. Optimize Your CTA for Mobile
There are currently over 6.6 billion smartphone users worldwide. If your web layout is designed solely for desktops, you could potentially be missing out on a huge chunk of the market. That said, ensure that your CTA is visible and easy to click on mobile devices. This means that you should use a button that is large enough to be clicked on a small screen. You should also use a color that stands out against the background.
7. Take Advantage of FOMO
FOMO is the fear of missing out. You can use this to your advantage by creating a sense of urgency with your CTA.
One way to do this is to use a countdown timer. This will show your visitors how much time they have to take action. You can also use language that creates a sense of urgency, such as “act now” or “limited time only.”
You need to be able to clearly state your offer when you use pop-ups. This will help you increase your conversion rate. You can do this by being very clear about what you’re offering and why it’s valuable. You should also ensure that your offer is highly relevant to your target audience.
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